Evaluation

EVALUATION CRITERIA

Candidates will evaluate their work electronically. This MUST contain an element of audience feedback and may be either integrated with the presentation of the research and planning material or may be presented separately. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according the contribution/level of understanding demonstrated by the individual candidate.

The questions that must be addressed in the evaluation are:
1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
2.How does your media product represent particular social groups?
3.What kind of media institution might distribute your media product and why?
4.Who would be the audience for your media product?
5.How did you attract/address your audience?
6.What have you learnt about technologies from the process of constructing this product?
7.Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Level 4 16–20 marks
Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
Excellent ability to refer to the choices made and outcomes.
Excellent understanding of their development from preliminary to full task.
Excellent ability to communicate.
Excellent skill in the use of digital technology or ICT in the evaluation

Editing the film

I have begun editing my film in iMovie. I have had to add my soundtrack, that we did the dance to, onto the film as it is very hard to here it from the original recording from the noise of the water and background noise. There is a section in the middle where we all had to stop dancing and come out from under the water as we were so cold we all got brain freeze and froze, so I have had to cut this out. Because I have cut a section of the dance out, I have had to cut a section of the music out also, otherwise the music would not fit to the choreography recorded. It was very complicated trying to match up the exact second of music to the dance and it took a lot of time, but I eventually got there.
I now need to do my last bit of filming, in the dance studio, then I will be able to start editing my whole film together.

Successful Attempt :)

After our failed attempt of filming late last year we agreed with the Fire Service to go back another day and film it then. So we did. It was such a good experience, but so cold! The Firemen all came out to help and they were really helpful. They set up one hose and the agreed Water Disperser. There was a lot of water but they offered to get out another hose for us so we took them up on it and we had more water!
We underestimated how cold the water would actually be, and half way through our dance we all had to stop as we all got brain freeze and could not remember the dance! I was hoping to film the dance three times, so that I had enough footage from all different angles, but, it was just too cold to even do the full dance once. So this means I will have to alter my original plan and cut my final version and make it slightly shorter. This is not a huge set back and it will not change my final version too much.
The Firemen were all very helpful and nothing was too much for them to do, even the policemen came out to watch!

Failed attempt

Yesterday was the day we agreed to go down to the fire station and film my film, but, when we got there no one knew that we were coming or that we needed to use the vapour disperser. I explained about my film and said I had spoken to this man whom I had arranged it with, and they suddenly realized what had happened.
The man I had spoken to is apparently prone to organizing things and not telling anyone about it, and he has gone on holiday. So, no-one even knew we were planning on coming.
I spoke to a man called Jason and he looked as if he was quite important there, and he apologized and said we could arrange to do it another day. So, I gave him my mobile number and he told me he would ring me back the following day to arrange when we could it.
He rang me the following morning, thankfully, to say we could do it whenever it suited us. Two of my dancers, Emma Huelin and Laura Wainwright, are in another show and had rehearsals on the Thursday and Friday after so they could not do it then. I told Jason this and he said that was fine and we agreed to do it at 4pm on Monday 15th December.
This has worked out well as it gives us a little more time to organize things as we were a bit rushed making up the dance etc.

This is the poster i have made on Photoshop Elements for my film. I feel that this appeals directly to my target audience and it eye catching. I have chosen a font that I think is appropriate for my film title, and the background picture is a picture of me my friend took with the sun coming through my legs. I think this is good as the lighting is interesting and catches the eye. I used the lens flare on Photoshop Elements to brighten up the picture and add a more interesting effect. I also feel as though this is a appropriate photo as I am posing in a ballet move so the audience will know what type of film this film will be, without looking into it; a dancing one.

I am going to produce a poster for my film, advertising it. I have been looking around at other professional film posters and noticing what they all tend to do and what I like about them.

I like the colour's in this Step Up poster, they are vibrant and eye catching. The background is a street suggesting they are street dancers as they are not in a dance studio. But, looking closely, the dance school they attend in the film, is in the background. This adds suspicion to the audience wanting to find out what happens. The two main characters are the main focus in this poster and because of the way they are pictured; close together, the man holding the woman's hips as if to lift her up, or to bring her close to him, and their lips almost touching - this suggests they are romantically connected as well as dance partners. This will also attract audiences who like romantics. Every film has a catch phrase, a slogan. This is like a little taster, to get the audience intrigued about the film, to get them to want to watch it, for it to be on their minds until they do.

This poster for Step Up 2 is similar to the poster of Step Up in the way that the audience can straight away tell they are street dancers because of what they are wearing and the background. Again, there is a woman and a man in the main focus suggesting there is a romantic twist to the story. There is a spray of water coming up onto the dancers in the picture and they are wet suggesting the dance they do or whatever happens within the film, they are in the rain. This creates intrigue as the audience want to know why they are in the rain and the effect of it looks good. Also down the bottom of the poster there is a big crowd of dancers standing around the two main dancers and characters in the film, watching them, cheering them on, and dancing themselves. This suggests there is some kind of dance off held within the film, maybe a competition? The audience like the thought of this and make them more interested than they were to begin with. Again the colours are vibrant catching the eye and the slogan is at the top of the poster, just like Step Up, making it one of the first things the eye sees when it looks at it.

This is the poster for Stomp the Yard. Straight away, the audience know exactly what type of film it will be and exactly what type of dancing it will consist of. They know this because of the main focus in the poster, the dancer, who is pictured doing a street dance move. We know that there is some kind of competition or show going on because of the crowd standing around the main dancer cheering and dancing. At the top of the poster there is what looks like graffiti, suggesting that this show/competition is illegal and is done in some remote warehouse that the police do not know about.  Again, there is a slogan and it is placed right at the top of the poster.  It is in bright red whereas the rest of the poster are different shades of blues. This will have been to make sure the audience see the slogan as one of the very first things the eye sees. Having a catchy slogan will intrigue the audience to watch the film. The font of the title of the film 'Stomp the Yard' is in big and bold writing. Giving the impression it is what it is; no messing around; giving an impression of this is what the film is like.

This is the poster for the film 'Take the Lead'. It is showing a completely different style of dancing as pose the two dancers in the poster are pictured in is more of a ballroom hold than a street dance move, like the other posters. This suggests the film is more about ballroom dancing rather than street dancing; attracting a entirely different audience. The colour's in the poster are vibrant and eye catching making it easy to spot. This is an easy and effective way of gaining viewers as the eye will become attracted to it and want to see what it is about. The slogan on this poster is different to the other posters i have looked at. The others have all had their slogan at the top of their poster and in a different colour so the eye catches it. But instead, this poster has their slogan underneath the title. So the eye will read the title before the slogan. The slogan is in the same font as the title but smaller. Suggesting the producers want their audience to read the title before the slogan. Also in the same font as the title and slogan, but this time above the title, is the name of an actor who is in the film. Looking at where it is placed. above the title, suggests the producers want the audience to see who is in it before reading the title, this often means because the actor is a well-known one and popular with the audience the film is trying to attract.

I have been thinking about how i want my dancers to be dressed. I think whilst filming the scenes in the dance studio I might have them wearing more formal style of dancing clothes; i.e. tights and leotard or leotard and trousers.  This will make the audience think they are trained in dance and maybe even ballerinas. To enhance this thought I might even put the dancers in pointe shoes for small parts of the scenes in the dance studio. I will not have them in pointe shoes in the scenes outside, instead, i will have them in more loose clothes such as tracksuits and trainers. This make make the audience intrigued as to why the film has suddenly cut from prim and proper in the dance studio to hip hop dancing in the streets; this will hopefully make the audience want to carry on watching. 

I took a picture of three of my dancers in their point shoes: